Quantcast Patterns
 

 

Because of the scale of our anonymized data, we see patterns in behavior that no one else can see. These patterns tell us what people desire and what people care about in real time. They offer a true reflection of the current culture, as well as an incredible indicator of what’s next.

 
Where others see noise,
we see patterns.
 

The use of pattern within our visual identity reflects our unique ability to find meaning in the noise created by the billions of people and businesses on the web every day, representing the art that is a critical part of our science.

There are important nuances, however, to the elements that make up a Quantcast pattern, which are outlined below.

 

 

 color Palette

 

All Quantcast pattern use the Quantcast color palette. he range of colors used within the patterns is designed to be limited to help reduce file size when in animated gif format.

Each pattern is designed to appear on the specific FLOOD color set for that pattern. The only exception to this is the Universe (UNIV) pattern, which appears on white in certain business applications (email signature, letterhead).

The WORDMARK should always be CHALK color when used with patterns. All FLOOD colors were designed to provide enough contrast to carry CHALK type.

 
 
 
sky-new.jpg
 
 


Universe

univ

Launch Date: June 10, 2015
Artist: JaegerSloan
License term:
Perpetual

The universe. Massive power and unconscionable scale. Constantly changing. Constantly moving. Too large and complex to fully comprehend, but that never stops us from continually trying to learn more about it. The same could be said about big data.

Our universe, however, is one with a human touch. Imperfect forms that are friendly and less intimidating than the reality of space. We are the explorers, harnessing this overwhelming flood of real-time information for our customers, to help improve our world.

This is the default Quantcast pattern

  • simple enough to be seen and understood at any scale
  • lower file size, good for more applications (eg. email signature)
  • enough contrast to work in color or black and white
  • space concept connects with existing properties (eg. Supernova, and code names for experimental projects)
 
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sunrise.png
 
 

Rockers*

ROCK

Launch Date: June 10, 2015
Artist: Al Boardman
License Term:
Perpetual

At Quantcast our data gives us the ability to see and measure the diversity of the connected world together in one place.  Our Rockers pattern shows a diverse mashup of people, all gathered together and rocking out in a coordinated rhythm.

Relavant topics/categories

  • Customers
  • Audiences
  • Entertainment
  • Social Media

*A full set of the characters that include the characters in this pattern are also available for use individually, and can be found on the character page.

 

 

 
fire.jpg
 
 


Autos

auto

Launch Date: June 10, 2015
Artist: JaegerSloan
License Term:
Perpetual

In the connected world, people want to get what they want and get where they're going as quickly as possible. Our Autos pattern contains six different car models in various colors, traveling an infinite superhighway to get to their destination.

Relavant topics/categories

  • Automotive
  • Infrastructure
  • Web traffic
 
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spring.jpg
 
 


Dinos

dino

Launch Date: June 10, 2015
Artist: JaegerSloan
License Term:
Perpetual

Dinosaurs are some of the first creatures you learn about as a kid, existing only in the distant past and requiring an active imagination to bring them to life, no matter what age you are.

Relevant topics / categories

  • Education
  • Non-profits
  • Kids

 

 

 

 
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sky.jpg
 
 


Buzz

buzz

Launch Date: June 10, 2015
Artist: Ellen Porteus

License Term: Perpetual

Information spreads quickly, flooding media channels with trending data. With Quantcast’s real-time measurement anyone can see who’s talking about what and where. The buzz pattern reflects the constant transfer of material from one channel to another.

Relevant topics / categories

  • Information media
  • Social media (spreading a message)
  • Advertising (growing your audience)
  • Environment / agriculture
  • Home & garden

 

 

 
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summer.jpg
 
JaegerSloan-Bags&Boxes-v5.gif
 


Shop

shop

Launch Date: June 10, 2015
Artist: Ellen Porteus
License Term:
Perpetual

Quantcast has helped major retail brands discover new information about their current audiences and discover the potential for new customer bases.

By measuring behavior during key moments of the online (and now offline) shopping process, Quantcast allows brands to pinpoint unique customer profiles. Our Shop pattern highlights the significance of these achievements and the opportunity for brand development and customer growth through commerce data.

Relevant topics / categories

  • Retail
  • E-commerce
  • Fashion
 
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gum.jpg
 
 


Technology

tech

Launch Date: June 10, 2015
Artist: Ellen Porteus
License Term:
Perpetual

The tools provided by Quantcast reveal the depth of information available through mobile and web technology. Cross-platform analysis of web users (and now TV watchers) provides a unified approach to finding unique visitors.

Our tech pattern reflects the many opportunities, through mobile phones, tablets, computers and television, to find new data.

Relevant topics / categories

  • Technology
  • Telecommunication
  • Mobile
  • Cross-platform
  • Content
  • Multiple generations
 
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royal.jpg
 
 


Soap & Suds

soap

Launch Date: June 10, 2015
Artist: Leah Tinari
License Term:
Perpetual

Relevant topics / categories

  • CPG
  • Fresh data
 
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summer.jpg
 
 


Resort

reso

Launch Date: June 10, 2015
Artist: Leah Tinari
License Term: 3 years

A blend of flamingos and palm trees to signal travel and vacation time.

Relavant topics/categories

  • Travel & Tourism
 
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