The Quantcast logo and identity are inspired by a combination of three main elements.


The power of Q

Advancements come from curiosity. From asking questions. Our logo mark draws from the first letter of our name, from our holistic approach which has the power to integrate multiple data sets, and from our drive to constantly question and experiment.

born from Measurement

Our industry leading Measurement product is not only a part of our heritage, it's a core component of what powers our real-time view of anonymous behavior in the connected universe.

pattern powered

Because of the scale of our data, we see patterns in behavior that no one else can see. These patterns tell us what people desire and what people care about in real time. They offer a true reflection of the current culture, as well as an incredible indication of what’s next.