Here are some basic signage guidelines, which can serve for general usage until we engage in more formal wayfinding activities.
Exterior signage should match Quantcast Space Black as closely as possible. The sign should be solid, opaque metal and be backlit with LEDs that are at least 3200 kelvin.
While the dark color should give enough contrast on most surfaces, pay attention to the surface the sign will be mounted on. If the surface is dark, consider a Chalk White colored sign to ensure proper contrast during the day. The backlit LEDs help ensure visibility at night.
Also ensure that the signage will accommodate proper padding around the logos per the logo guidelines.
When an office has space on multiple floors within one building there are a few best practices we use:
- Each floor should be a different color (ideally a neutral color) to signal different floors.
- Each floor should have large floor numbers on the door, in a color that is one tone darker or lighter for minimal contrast.
- The Quantcast wordmark should appear in raised type on every floor, in either Space Black or Chalk White for the maximum contrast.
Bathroom signage uses specific artwork that incorporates the Quantcast logo to signal the direction for mens and womens rest rooms. The color of this raised signage should be one tone darker or lighter than the wall color for more subtle contrast.
All conference rooms are named after precise units of measurement, underlining the importance of measurement both to Quantcast's technology and to civilization as a whole.
All rooms also have a custom icon that references the story behind the unit of measure, which is told in text inside lucite frames on the table inside each room.
See the Conference Room Signage section for more details on naming and signage creation.
Storage rooms use the same signage design as conference rooms (name and icon), but should also incorporate the department name on the actual door of the storage room to avoid confusion.