General Signage

 

Here are some basic signage guidelines, which can serve for general usage until we engage in more formal wayfinding activities.

 
 
Exterior Wordmark San Francisco Office

Exterior Wordmark
San Francisco Office

Exterior Logo San Francisco Office

Exterior Logo
San Francisco Office

"Halo" Lighting Backlighting Example

"Halo" Lighting
Backlighting Example

 

Exterior

Exterior signage should match Quantcast Space Black as closely as possible. The sign should be solid, opaque metal and be backlit with LEDs that are at least 3200 kelvin.

While the dark color should give enough contrast on most surfaces, pay attention to the surface the sign will be mounted on. If the surface is dark, consider a Chalk White colored sign to ensure proper contrast during the day. The backlit LEDs help ensure visibility at night.

Also ensure that the signage will accommodate proper padding around the logos per the logo guidelines.

 

 
Reception Level Elevators San Francisco Office

Reception Level Elevators
San Francisco Office

Elevators

When an office has space on multiple floors within one building there are a few best practices we use:

  • Each floor should be a different color (ideally a neutral color) to signal different floors.
  • Each floor should have large floor numbers on the door, in a color that is one tone darker or lighter for minimal contrast.
  • The Quantcast wordmark should appear in raised type on every floor, in either Space Black or Chalk White for the maximum contrast.
 

 
Bathroom Signage San Francisco Office

Bathroom Signage
San Francisco Office

bathrooms

Bathroom signage uses specific artwork that incorporates the Quantcast logo to signal the direction for mens and womens rest rooms. The color of this raised signage should be one tone darker or lighter than the wall color for more subtle contrast.

 

 
Dobson Conference Room San Francisco Office

Dobson Conference Room
San Francisco Office

Conference Rooms

All conference rooms are named after precise units of measurement, underlining the importance of measurement both to Quantcast's technology and to civilization as a whole.

All rooms also have a custom icon that references the story behind the unit of measure, which is told in text inside lucite frames on the table inside each room.

See the Conference Room Signage section for more details on naming and signage creation.

 

 
Hallways with Storage Rooms and Phone Booths San Francisco Office

Hallways with Storage Rooms and Phone Booths
San Francisco Office

STORAGE

Storage rooms use the same signage design as conference rooms (name and icon), but should also incorporate the department name on the actual door of the storage room to avoid confusion.