Color is our Friend


Our goal is to democratize big data. In order to look and feel open and available to all, we have adopted a color palette that is bright and energetic and allows us to flex our appearance to reflect the passions and interests of our customers and broader audience.




Our Primary colors are the colors that will be used most often in creating new documents or brand materials and are a palette of subtle grays. From Chalk, which is an off white, to Space which should be used as our 'Black' these set a foundation by which we can add colors as accents and to shift mood.




Our secondary colors act as accent colors to our primary colors.