Color is our Friend

 

Our goal is to democratize big data. In order to look and feel open and available to all, we have adopted a color palette that is bright and energetic and allows us to flex our appearance to reflect the passions and interests of our customers and broader audience.

 
 

Primary

 

Our Primary colors are the colors that will be used most often in creating new documents or brand materials and are a palette of subtle grays. From Chalk, which is an off white, to Space which should be used as our 'Black' these set a foundation by which we can add colors as accents and to shift mood.

 
 
 
 

Secondary

 

Our secondary colors act as accent colors to our primary colors.

 
 
 

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Flood Color

 
 

Flood colors are designed to be used for bold headlines or large fields of color. These colors were chosen to provide vivid accent color options. 

 
 
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Highlight Color

 

Highlight colors are used as accents and as highlights within Quantcast patterns.

 
 
 

Shadow color

 
 

Shadow colors are used as an accent or as shadows within Quantcast patterns.

 
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Easy ways to organize color

 
 

Since our color palette has a full range of color we can easily divide the colors into warm and cool palettes. Color combinations derived from either grouping will look good together.

 
 

Warm

 

Cool

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Grays

 
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Patterns for quantcast leverage colors from the color palette as a means for building a consistent thread throughout the visual design. The universe pattern uses primary and secondary colors from the brand pallette as a means to reinforce the primary colors for the brand through imagery.

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Color Event Example

 

Supernova 2015 was an example of remixing the Quantcast color palette to define a new identity for a Quantcast property that fits within the Quantcast brand palette.

 

Supernova
New York
2015

 

Supernova
London
2015

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