People Powered


Because quantcast's products are powered by live data, we created a set of characters to help tell stories about how our products work.

These characters can be used whenever a story about customers or audiences needs to be told. Indexed here are characters that are available in vector form, with skin tone variations to represent a wider audience. As quantcast expands there will likely be a need to expand the character set to be even more inclusive.

Launch Date: June 10, 2015
Artist: Al Boardman
License Terms: 3 years


Characters In Use

Live Characters


These looping animated characters are designed for on-screen presentations and are also suitable for paid media advertising and trade applications. These characters are designed to represent the consumer but can also represent any person, including customers of Quantcast.